Gemic Fashion Illustrations

Client: [Confidential]
Agency: Gemic
Services: Art Direction, Illustration
Year: 2019

Gemic was working on a proposal for a high-end luxury fashion brand in an effort to make it more accessible to younger millennials and Gen-Zers. I illustrated two vignettes to help tell the story and give the ideas positioning in the real world. These illustrations are meant to be approachable and not overlay stylized like other fashion illustrations to create a sense of collaboration and community among younger generations. I also developed icons that were then utilized to create a series of infographics to give visual weight to the pitch.